Another year, another SHOT Show in the books. 2024’s SHOT Show dates ranged from January 23rd to January 26th and as expected, SHOT Show 2024 did not disappoint. With record attendance and more exhibitors than ever before, there was so much to see on the show floor in Las Vegas.
After spending four days walking around the aisles and meeting with many vendors, We came away with a broader perspective on the state of the industry along with excitement about new products hitting the market this year.
Couldn’t make it out for SHOT Show this year? Thankfully, we have coverage of each day on CarbonTV. Check out or day 1 recap.
Overall, the mood at SHOT Show this year was overwhelmingly positive. The past few years have been good for the firearm and outdoor industries and sales are up across the board. The demand for guns, ammo, and accessories remains high.
Innovation also appears to be thriving. On display at industry booths were advancements in firearms, optics, suppressors, ammunition, and even apparel.
Manufacturers seem to be listening to consumer feedback and working hard to improve existing product lines while also developing new technologies to enhance the shooting experience.
From a media perspective, it was great to connect in person with many of the vendors we work closely with and it was invaluable to discover smaller up-and-coming companies, like Muzlstik, that we look forward to forming partnerships with in 2024 and beyond.
It was so encouraging to witness the industry’s increasing focus on welcoming new and diverse demographics into the outdoor sports lifestyle.
Many brands highlighted expanded sizing and better fitting apparel for women in their catalogs, and others showcased firearms well-suited for smaller statures and younger shooters. Also, outreach programs brought various youth conservation groups to Industry Day at the Range.
Manufacturers also expressed a sense of social responsibility by promoting safe storage initiatives and suicide prevention resources.
For example, NSSF’s Project ChildSafe program was highly visible on the exhibition floor as companies seek to advance child safety through education.
While fears of future regulations or economic uncertainties still loom for some, most brands conveyed optimism about 2024. Inventory levels of previously scarce items like ammo, primers, and powders now appear sufficient to meet rising consumer demand and the resilient American entrepreneurial spirit.
Want to learn more about what went down at SHOT Show 2024? Check out our day 2 recap.
New Products From the Shot Show Floor
The team at Carbon TV spent our time at the 2024 SHOT Show checking out new rifles, handguns, bows, optics, suppressors, ammunition, and accessories that will appeal to our audience. Here are some of the highlights:
- Daniel Defense showed its new MK18 Pistol with an improved SB Tactical pistol brace for enhanced stability and ergonomics. This 10.3” 5.56 NATO pistol features DD improved flash suppression technology and comes optic-ready from the factory.
- The KelTec RDB-C rifle features a bullpup design with ambidextrous controls. Chambered for 5.56 NATO, the 16” RDB-C feels compact but delivers the ballistics and accuracy of a full-sized rifle.
- Brouwer Solutions displayed their new M1823 steel grip module for the SIG P320 pistol. The M1823 improves ergonomics with a 1911-style grip angle and higher beavertail while reducing muzzle rise.
- For hunters, the all-new Browning X-Bolt Western Hunter combines a composite stock with Cerakote finish on the fluted barrel and action. The Western Hunter packs the accuracy and performance expected from the X-Bolt line into a lightweight, weather-resistant package.
- Mossberg showed off its new 940 Pro Tactical shotgun built for 3-Gun competitions. The 940 Pro comes with an extended magazine tube and Picatinny rails ready for optics and accessories right out of the box.
- Umarex USA displayed several new airgun models, including the Hammer air rifle. The Hammer features an 8-shot rotary magazine and adjustable Quattro trigger, providing a top-tier airgun platform for small game hunters.
Optics & Accessories
- Muzlstik showcased their innovative muzzle device designed to significantly reduce felt recoil and muzzle rise. These slip-on devices work with standard A2 birdcage flash hiders and most muzzle brakes.
- Leupold announced a new line of performance eyewear featuring clarity-enhancing lenses optimized for the range and field. Models include the Portal Wrap-around, VX-5HD and the VX-6HD for eye protection that doesn’t compromise vision.
- For night vision needs, the Pulsar Thermion 2 LRF XL50 thermal rifle scope generates crisp 1024 x 768 resolution images.
- Advances in rangefinder technologies offer greater distances and improved displays, and the all-new Sig Sauer Kilo5K combines a laser rangefinder with applied ballistics software and Bluetooth integration with Sig riflescopes.
- MECANiK displayed their new M03 Competition Reflex Sight featuring a large 29x24mm viewing window and durable aluminum housing. The affordable M03 comes with a 6 MOA dot reticle and boasts a 60,000 hour battery life.
- Yankee Hill Machine introduced a 5.56 NATO silencer rated for full-auto fire. The Resonator K is constructed from stainless steel and high-temp alloys to stand up to prolonged strings of rapid fire.
- For hunters, SilencerCo displayed the new Harvester EVO. Designed for bolt-action rifles, the Harvester EVO provides up to a 32 dB noise reduction while adding only 4-6 inches to barrel length depending on the caliber.
- SIG Sauer showcased a new 124 gr 9mm +P load rated for 1650 fps. SIG currently offers the fastest production 9mm ammunition on the market.
- Barnes debuted their all-new Vor-TX LR loads. These long-range optimized bullets feature a supplementary driving band for optimized BC and velocities. Vor-TX LR will initially be offered in 6mm 105 gr, 6.5mm 140 gr, and .30 cal 185 gr.
- For 2024, Elite Archery is showcasing the Rezult 38. The Rezult 38 combines the stability and accuracy of a 38” axel-to-axel bow with a smooth draw cycle and forgiving back wall. It is available in a range of draw weights and lengths to fit most shooters.
- Bear Archery unveiled an upgraded version of their popular Species line, the 2024 Species SS. Refinements include a slimmer riser, redesigned grip, and patent-pending Dual Flex Limbs for added stability and speed.
SHOT Show 2024 gave us a preview of the new products that will shape hunting, shooting, and outdoor sports this year. The industry is thriving thanks to passionate outdoorsmen and women supporting manufacturers through retail purchases.
While crowds may have been a bit overwhelming at times, the enthusiasm amongst exhibitors and attendees was palpable. The relationships formed and strengthened at SHOT Show help drive innovation across the board.
Check out our day 3 recap for more!
We are so excited to bring many of the new products discovered at SHOT Show 2024 to our audience as we continue our mission to create compelling educational content around firearms, hunting, archery, and more!